Empire Today

Empire Today (known as Empire from 1965 to December 2002) is a Northlake, Illinois-based home improvement and home furnishing company, specializing in installed carpet, flooring, and window treatments. Empire Today was founded in 1959 by Seymour Cohen in partnership with Jonathan Samuel Beute as Empire Plastic Covers.

1st Logo (1979?-1983)

Logo : The commercial zooms out to the top left, with the words:

EMPIRE 588-2300 in Helvetica Bold on the left.

Early variant (1979) : The video freezes after the phone number, and 588-2300 fades in.

Later variant (1982-83) : Same as before, except the background is a lighter shade of blue, and the choir is one tone up in pitch.

Variants :
 * The 1980 variant, except Lynn Hauldren, the potrayer for the Empire Man from 1979 to 1983, says "Ouch.", which replaces the crown ding.
 * In one commercial, the video fades to the blue background.
 * After the phone number, in one commercial, three people wearing Empire shirts say "Empire!".
 * In another commercial, the video cuts to the blue, with 80s pop music singing instead of the choir.

Music/Sounds : A small choir singing "588-2300, Empire". This jingle would be used up until 2003, with small changes. In 1981-1983 commercials, the crown appears with a high-pitched ding sound.